wsj.com,
Tue 01/25:
Google Overhauls Cookie Replacement Plan After Privacy Critiques
The company’s Chrome browser will distill a shortlist of interests based on a user’s recent browsing history, the company said.
The proposal is an outgrowth of Google’s plan to phase out a user-tracking technology called third-party cookies in 2023.
The plan met considerable pushback from the ad industry, which said it was less effective than using cookies to track users’ browsing histories to infer their interests and habits.
Google Senior Product Director Ben Galbraith said privacy concerns were the primary driver of the changes Google made for Topics.
Regulators have been looking closely at the Google plan to remove cookies.
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