Google’s Privacy Sandbox targeted by fresh EU antitrust complaint – TechCrunch
German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a complaint to the European Commission.
The tech giant also claimed its Privacy Sandbox proposal are being designed in the open — in consultation with a cross-section of the web community, including publishers.
So it’s interesting to speculate whether the FCO has received a copy of the German publishers complaint against Privacy Sandbox.
And MEPs recently voted to beef up restrictions on gatekeepers’ ability to track Internet users for ad targeting.
So, whether or not Google gets its way with Privacy Sandbox, it’s clear adtech is facing substantial regional pressure to reform.
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